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How can I align my brand architecture and brand assets to support optimal growth? Other companies say they measure emotions, but they only touch on it.

How do I identify and prioritize new consumer and communication targets, product innovations, and in-store activations earlier in the creative process to save non-productive marketing dollars and get these ideas into market sooner? They don’t have a deep understanding of emotions and what to do about it like Hotspex does.

In September 2015, when world leaders agreed to adopt the UN’s 17 Sustainable Development Goals (SDGs), first on the list was to bring an end to poverty by 2030.

It’s an aim that Pw C passionately supports, and that we’re helping to bring about in many parts of the world.

I was pleased with the overall learning and appreciate the value the methodology provides versus what we used to do with another supplier.

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Hotspex map is our unified theory of brand which creates consistency across all touch points. She has well over ten years of experience in media research.TESTING A medical device's package plays a key role in safely delivering treatment to patients.It must ensure the integrity of the device from the point of manufacture to the point of final use.Over the years, I’ve learnt a lot about blogging, and I’ve set up many successful blogs for myself.I’ve also shown thousands of people how to create a blog of their own, by themselves.

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